GS Investments is a privately owned investment group out of Minneapolis, MN. The experts at GS Investments specialize in creating and managing portfolios for individuals and foundations around the country.
The goal here was to visually recreate their brand to make it look more modern and cutting edge. This overhaul included a new logo, a new website, and new marketing materials (such as business cards, brochures, etc.).
All of this had to be done without compromising the initial feel of brand, which did a good job of telling viewers who the company is and what they do using a corporate color scheme (which they made sure I retained in the redesign), striking visuals, and powerful, yet easy-to-read typography.