Ilusion is the premier lingerie retailer in South America. They aim at providing women with high-end, fashionable lingerie and other undergarments.
The Ilusion brand was established long before I was asked to work on it, so unfortunately I did not get the chance to do any branding work on this project. Mainly, the client hoped to bring a fresh face to the website, in hopes of making it as sexy and appealing as the products they sell.
The first part of the design involved a full-width, customized home page. My goal here was to find a way to show "sexy" without being over-the-top. I felt not only a full-width, but a full-browser home page provided the best, most entrancing experience for the user.
After the home page was created, I was instructed to make slight customizations to the default Magento template. Shown below are a few samples of some of their other pages that were created to match the look and feel of the new home page.